Volkswagen Commercial Vehicles ‘Apparently’ campaign.

Increasing brand awareness and brand personality

Prior to the Let’s Go To Work campaign, we created Volkswagen Commercial Vehicles’ first independent positioning: ‘Apparently, Volkswagen also make cars.’ This highlighted the enviable build quality, reliability and versatility of the van range, with the premium values that the brand are known for.

To promote the message, we created a series of TV ads supporting the new positioning.

Video1