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TV and viral advertising

With the advent of user generated content channels such as YouTube, the proliferation of hundreds of cable and satellite channels, and personal video recorders a common sight in every home, getting your message out to significant numbers of people is now considerably harder. But advertising and idents continue to be an important aspect of the marketing mix. The key now is to create a message really worth watching, rather than just doing TV for TV’s sake.

We’re experienced in the full gamut of TV, from traditional advertisements and sponsorships to idents and online virals. Our campaign for Lidl was multi–award winning at the Cream and Fresh Awards in 2008 for best use of advertising and limited budget categories, and illustrated the power of a message just right for its target audience.

Channel 4 idents done recently for Volkswagen Commercial Vehicles helped significantly increase brand recognition and perception of brand values. And the power of the viral was showcased perfectly by our Campaign for Real Floristry for Teleflorist.

If you need wide reaching, cost–effective TV or viral solutions, get in touch – we’d be delighted to talk further about your needs.