Volkswagen Retro Brochure
Showcasing the passion of VW enthusiasts and adding revenue to retailers
Keen to differentiate their merchandise range from the standard, corporate fare on offer from other car manufacturers, Volkswagen came to us for something a bit different, and that captured the imagination of every Volkswagen driver, from Polo and Golf drivers to Beetle and Camper Van enthusiasts.
We created a young photographer’s scrapbook with a storybook feel and an engaging narrative throughout, showcasing the range of Volkswagen quality merchandise in glossy, Polaroid–style photos.
The brochure revolutionised the way that Volkswagen advertised their merchandise to customers and allowed them to reach a much wider target audience; capturing the attention of VW heritage lovers, whilst still maintaining the bread-and-butter updated model customers.
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