Volkswagen Breeze local press campaigns

Winner at the Fresh Awards 2006 for Local Press Advertising

Volkswagen Breeze dealerships were struggling to find a way to get their individual personalities across whilst still complying to overarching brand strategies. We came up with a local campaign tailored for each dealership that allowed them to shine through and target local car owners in a fun, fresh and enticing way.

By employing a DIY approach, we devised a local campaign using members of the agency as models, and shooting all of the photography ourselves. The result was a highly polished looking campaign that was achieved with next to no budget, and one that the dealerships were delighted with.

The fresh, summery feel of the photos were perfectly in tune with the launch of the campaign, and focused on the themes of ‘cool summer’, ‘feel at home’ and ‘big breeze’.