Goodyear B2B DM

Equipping national dealers with accurate, up-to-date information

Goodyear’s primary product features are safety and innovation, making it the ideal choice of tyre for the family market. We create targeted B2B direct marketing materials to tyre dealers highlighting the benefits of the brand’s many award–winning tyres, allowing the dealers to ensure that their customers are better informed.

The company’s leading heritage allows for some innovative formats to grab the dealers’ attention and illustrate why Goodyear tyres are the sensible, safe and best value option for drivers from all walks of life.

Impressive DM results show that the mailers have resulted in higher levels of awareness of products and their features by dealers and customers alike.