VW vans get adventurous

Posted by Jennifer Omran, Creative, RLA group

The aggressive growl of a TDI engine. The sleek lines of a Transporter. The sheer brute force of 174PS at 3,500 RPM... we could go on. The idea is, VW vans are perfectly geared up for adventure.

In line with this, Volkswagen Commercial Vehicles are to sponsor four Channel 4 adventure programmes throughout 2009, including Around the World in 80 Trades, Deadliest Catch, Daredevils and Into the Wild.

We created idents bristling with energy set to a pacy soundtrack to get telly audiences in the mood for an undoubtedly riveting hour ahead, whether they’re about to watch an intrepid crew tackle deadly seas to catch king crabs, or a former city trader invest in Chinese jade and sell it on.

The idents themselves sandwich each programme and drive the message of agile, versatile machines ready for anything. We can’t promise that a Caddy would be much help if you were stuck in the Amazon, though!