The Great Indoors

Posted by Simon Pride, Deputy MD, RLA Group

Now the snow’s all melted, and usual British winter misery has returned, what on earth do we do with ourselves?

The coffee shops are shoulder to shoulder, or at least Phil and Ted’s to Phil and Ted’s.

The youth are demanding the next generation games console or squirreled away twittering in cyberspace.

The older generations are holed up in gated retirement communities.

Families may inhabit the same house but might as well inhabit different worlds.

Even the great British pastime of shopping doesn’t seem as much fun anymore in these Crunchy times.

Have we forgotten how to have fun?

The trouble with dear old Blighty is that there just isn’t anywhere to go.

Until Bowlplex knocked on our door and reminded us that actually there is somewhere to go on wet day. A place that welcomes all ages. A place that doesn’t cost a fortune. A place where we can all do something together.

Welcome to our platform for Bowlplex – The Great Indoors.

We’ve only just begun the journey – but take a look at the spanking new Brand Book that we’ve just done for them.

Ambient window sticker stunt

Goodie bag from VIP launch party